In a brick-and-mortar store, people have the opportunity to touch the product, feel it, and read the information on packaging and labels. Although such opportunities are missing online, you can recreate the experience by giving as much details as possible about your products, to let people know your products better and help them make finalise the purchase
Similar to the product info, having many pictures for each product can help build trust and overall give your customer a better experience. Would you buy a product online when only one picture is provided?
One of the most powerful tools in today’s ecommerce, videos are not only great for storytelling, but also to showcase your product in action and from every single angle. Videos are great for building trust and are a essential component of a successful social media marketing campaign
Implementing an online personalisation system is a great way to improve your eCommerce design: interactive websites have a lower bounce rate and people love being able to personalise products. By giving people the chance to customise products online, you are effectively giving your websites the “wow” factor and differentiating yourself from your competitors
"Why should I buy from you?" "Who are you and why are you doing this?” These are just some of the questions going through your customers’ mind when they are browsing your store. Having a great “About us” page can help convince customer and make the difference between a purchase and an abandoned cart. Also, “About us” page rank high in Search Engined and could double as an effective landing page
Phone, email, address, chat and a contact form: the more the ways your customers can contact you, the better the experience. Your business may be online-based, but some customers want to contact you directly, and being able to provide a more familiar connection may set the difference between you and your competitors
As much as some people will contact you directly to ask you questions, some people are too shy or just cannot be bothered, and will only rely on the info you put online. Therefore, having clear and detailed information pages is mandatory: how to pay, payments accepted, FAQs, delivery info, returns – people will read them and judge your business based on them.
Cart Abandonment rates tend to be high, and a complicated checkout procedure can only cause further harm. A successful checkout system is easy and straightforward – prefer one step checkout to long and boring ones, to give the impression of a fast and painless procedure
Nothing is more frustrating than a confusing website, more so when it come to online stores. Categories should be planned carefully and logically before the go-live, so that people don’t get lost. Also, related products showing similar goods are a great user experience enhancer – ever wondered why brink-and-mortar store group similar products together?
People shopping online tend to be lazy, and some won’t even bother to sign up: that’s a lost customer who hasn’t even given you a chance to try your services. There are luckily ways to solve this problem – social logins for a one-click, lazy-proof procedure, or even no sign up procedure – what is more important, your customers info, or getting the order?
When people know exactly what product they want, they will not go trough categories, but rather search on your internal search engine to go directly to the product page. Your customers should be able to search products by keywords, and then refine the search results by category or features.
There are two types of customers: those that know perfectly what they want, and those who are just browsing and don’t really know what is good about your products. By having a “what’s hot” category on the home page, paired with your “top sellers” or “on sale” products, people will know exactly what you offer and what they can buy.